News and Blog
The latest Effectual news, updates, and articles.
Next Up: Machine Learning on AWS
If you have been to AWS re:Invent, then you know the tremendous amount of excitement that cloud evangelists experience during
11 AWS Snowball Planning Considerations
Data transfer/migration is a key consideration in any organization’s decision to move into the cloud.
Amazon Web Service as a Data Lake
“Cloud,” “Machine Learning,” “Serverless,” “DevOps,” – technical terms utilized as buzzwords by marketing to get people excited, interested, and invested in the world of cloud…
The Right Partner is Better than a Crystal Ball
I’ve found that the greatest benefits are realized when an enterprise and their provider partner together on the solution.
The Reality of the Cloud and Company Culture for Financial Services – Part 2
Preparing your teams for potentially radical culture changes are especially critical for financial services organizations, which have historically been hesitant to adopt new and innovative…
The Reality of the Cloud for Financial Services – Part 1
The growth of cloud adoption in this sector is driven by a simple truth: Financial services are being transformed by the cloud.
When Best Efforts Aren’t Good Enough
“Have you tried rebooting it?”
Adopting DevOps Methodology
The successful adoption of DevOps is about much more than accepting a new methodology – it means embracing a new culture.
DevOps: Defusing Interdepartmental Tension
Knowing the source of interdepartmental tension isn’t enough.
Bridging the IT Skills Gap
One of the most difficult challenges facing businesses today is bridging the “Skills Gap” in IT.
Embracing DevOps to Solve IT Tension
Tension. It can be uncomfortable, disconcerting, even a bit scary.
Cloud, All In or All Out?
I recently spoke with a good friend of mine who is a Finance SVP with a publicly traded North American manufacturer.
IT Revolution, not Evolution
21st Century IT is a revolution – not an evolution of what we have been doing for decades. The skills required to transform through this…
How to Tell Ahead of Time If Your IT Transformation Project is Going to Fail
We’ve started using a phrase in my office that encompasses all of the various migrations, reorganizations and modernization trends going on in IT departments today:…
Unlock the transformative potential of the cloud

How to Translate Technical Outcomes into Business Outcomes
What are the best ways to translate technical outcomes into business outcomes? Effectual’s Chief Growth Officer, Tom Spalding, explains how to approach complex business challenges

How to Use Gen AI as a Workforce Accelerator
What is the best strategy for enterprises to integrate generative AI into their ecosystems? Mike Morris, Effectual’s Chief Technology Officer, explains how to use generative

Effectual Named to CRN’s MSP 500 List for 2025
Effectual Inc. has been recognized by CRN® on its Managed Service Provider (MSP) 500 list in the Elite 150 category for 2025, marking the company’s

How to Improve ROI with Terraform
How can financial services companies improve their return on investment with technology like Terraform? Effectual solutions architects Jake Thole and Michael Tharpe explain how infrastructure

Using Enterprise Data for Analytics and AI Is Accelerating the Need for Data Modernization
This showcase examines the significance of maintaining trusted data in databases and data lakehouses to aid in modernization endeavors like effectively integrating with analytics and

Migrate and Modernize with Effectual
Using Enterprise Data for Analytics and AI Is Accelerating the Need for Data Modernization Discover the essential steps for data modernization with AWS and Effectual

Now Is the Time to Modernize: Guidance for the future of VMWare Workloads
AI is transforming enterprises, but hype often overshadows real business value. This guide cuts through misconceptions to explore practical AI use cases—Generative AI for innovation,

AI for the Enterprise: Separating Hype from Real Business Value
AI is transforming enterprises, but hype often overshadows real business value. This guide cuts through misconceptions to explore practical AI use cases—Generative AI for innovation,

Channel Partners Conference & Expo 2025
March 25-March 27, 2025 – Visit us during the Channel Partners Conference and Expo at Booth #2465. We’re excited to meet Trusted Advisors dedicated to

Effectual Named in the Honorable Mention Section in the 2024 Gartner® Magic Quadrant™ for Public Cloud IT Transformation Services Report
Effectual announced today that it has been named in the Honorable Mention section of the 2024 Gartner Magic Quadrant for Public Cloud IT Transformation Services.

Effectual Inc. Earns No. 44 on the 2024 CRN® Fast Growth 150 List
Effectual announced today that CRN®, a brand of The Channel Company®, has named Effectual to the No. 44 spot on CRN’s 2024 Fast Growth 150 list.

Podcast – AWS in Orbit: Space Data and Resiliency
We’re going to be talking to Hawkeye 360, Effectual and AWS Aerospace and Satellite about the power of partnerships in the space industry to ensure
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